Many young people are already using appmover as a reliable mode for reaching their homes safely via hired cars or taxis. By availing appmover services, they receive subsidies for their fares. 

Particularly attractive: the more people using the appmover at the same time, the higher the subsidy granted. Each appmover user will receive an individual subsidy for their journey, quickly adding up to their savings. These subsidies are sponsored, mostly by local authorities or administrative districts. However, further subsidy increases are possible if additional sponsors contribute, allowing appmover users to travel free of charge.

As a sponsored mobility expert, AppPlusMobile Systemhaus has analyzed sponsorship models and incorporated them into the appmover peer-to-peer sponsorship platform. This allows multiple sponsors to be active simultaneously or at different intervals. In the morning, the advertising association of local merchants sponsors a trip to the city centre for shopping; in the afternoon, the city sponsors transportation to the office and the club sponsors transportation to training; and in the evening, Frau arrives home safely. All of this is accomplished within a single system.

It quickly becomes apparent that the composition and calculation of sponsors and subsidies is a complex and sophisticated matter. It is crucial to effectively integrate diverse sponsors and sponsorship models into the appmover platform, ensuring that each individual appmover user receives the precise amount of subsidy they require.

What distinguishes sponsors from sponsorship models?

Put simply, a sponsor is a business, institution or funding organisation that pledges to provide grants for users of the appmover application. After each use of the app, the subsidy given by the sponsor is automatically deducted once the journey in the app is completed, resulting in a reduced taximeter fare at the end.

A sponsorship model describes how the sponsor's contribution is calculated. The subsidy calculation combinations available for the sponsorship model are now limitless. This can be done through fixed amounts, percentage shares, or by deducting residual amounts. 

Why is the calculation so complicated?

Apart from "simple" sponsorship models, like "X euros per individual by cost unit Y," the model may consist of several cost units, each carrying different requirements.

For instance, a computation can exist as "X euros subsidy per cost unit Y and additional X% rebate of the remaining balance by cost unit Z." Before claiming a subsidy, additional conditions, such as a minimum value of the amount devoted, may be needed.

Different sponsorship models could be allocated to individual users, which poses a further layer of complexity to the calculation as both individual and group journeys must be considered.

If different sponsorship models are utilised for a future group trip (as they have been assigned to individual users within the group), the subsidy calculation must summarise all models and compute the final total subsidy for the current trip.

This simplification sheds light on how intricate the seemingly elementary calculation of the subsidy can be, depending on the complexity of one or more sponsorship models.

TL;DR

To summarise, it can be said that appmover sponsors are the cost bearers for the grants. The calculation of the individual grants can have different conditions. The way in which the subsidy is calculated and the possible combination of several sponsors is understood as a sponsorship model. These sponsorship models are calculated automatically in the appmover system and the appmover app and ensure a reliable deduction of the subsidy from the fare for all appmover users. The user himself is not aware of this and does not need to worry about anything else, but can be certain that he will always receive the subsidy amount to which he is entitled.

07.08.2023